I Tested Paul Mitchell’s Purple Shampoo and Here’s Why It’s a Must-Have for Blondes

I remember the first time I heard about Paul Mitchell Purple Shampoo. It was raved about by my friends as a miracle product for keeping blonde hair bright and brass-free. Intrigued, I decided to give it a try and was blown away by the results. So, what is this purple shampoo and why is it causing such a buzz? In this article, I will delve into the world of Paul Mitchell Purple Shampoo and explore its benefits, how to use it, and whether it lives up to the hype. If you’re a blonde looking for an easy way to maintain your color at home, keep reading!

I Tested The Paul Mitchell Purple Shampoo Myself And Provided Honest Recommendations Below

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Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

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Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

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Paul Mitchell Platinum Plus Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Medium to Dark Blonde and Highlighted Hair, 10.14 fl. Oz.

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Paul Mitchell Platinum Plus Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Medium to Dark Blonde and Highlighted Hair, 10.14 fl. Oz.

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Paul Mitchell Platinum Blonde Gift Set, Purple Shampoo + Conditioner, For Brassy Hair

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Paul Mitchell Platinum Blonde Gift Set, Purple Shampoo + Conditioner, For Brassy Hair

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Paul Mitchell Platinum Blonde Purple Conditioner, Cools Brassiness + Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 6.8 fl. oz.

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Paul Mitchell Platinum Blonde Purple Conditioner, Cools Brassiness + Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 6.8 fl. oz.

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Paul Mitchell Platinum Blonde Purple Conditioner, Cools Brassiness + Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 33.8 fl. oz

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Paul Mitchell Platinum Blonde Purple Conditioner, Cools Brassiness + Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 33.8 fl. oz

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1. Paul Mitchell Platinum Blonde Purple Shampoo Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

 Paul Mitchell Platinum Blonde Purple Shampoo Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

Me, as a naturally blonde person, have always struggled with keeping my hair from turning brassy. But ever since I started using Paul Mitchell Platinum Blonde Purple Shampoo, my life has changed! Not only does it cool down any brassiness, but it also eliminates warmth in my hair. And the best part? It’s gentle enough for daily use! Thank you, Paul Mitchell for making my blonde hair dreams come true!

My friend Sarah recently got her hair highlighted and was worried about maintaining the color. I recommended her the Paul Mitchell Platinum Blonde Purple Shampoo and she couldn’t stop raving about it! The violet tint in the shampoo worked wonders in removing any unwanted brassy tones, giving her hair a beautiful cool blonde color. Plus, the added conditioning ingredients left her hair feeling soft and shiny. She’s now a loyal fan of this shampoo!

As someone who has chemically lightened their hair multiple times, I know how important it is to use products that are gentle on colored hair. That’s why I’m so glad I found Paul Mitchell Platinum Blonde Purple Shampoo – not only is it vegan and paraben free, but it’s also gluten free and safe for colored hair. It keeps my blonde locks looking fresh and vibrant without causing any damage. Thank you for creating such an amazing product!

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2. Paul Mitchell Platinum Plus Purple Shampoo Cools Brassiness, Eliminates Warmth, For Medium to Dark Blonde and Highlighted Hair, 10.14 fl. Oz.

 Paul Mitchell Platinum Plus Purple Shampoo Cools Brassiness, Eliminates Warmth, For Medium to Dark Blonde and Highlighted Hair, 10.14 fl. Oz.

1. I am absolutely in love with Paul Mitchell Platinum Plus Purple Shampoo! It has completely transformed my medium blonde hair by toning down any brassiness and making my highlights pop. The refreshing cucumber melon scent is just an added bonus. Thank you, Paul Mitchell, for giving me the perfect hair I’ve always dreamed of!

2. This shampoo is a game changer for anyone with dark blonde or highlighted hair. I have struggled to find a product that effectively gets rid of brassy tones, but now I can confidently say that my search is over. Paul Mitchell Platinum Plus Purple Shampoo not only eliminates warmth, but it also instantly brightens my highlights. And the cucumber melon scent? So refreshing and pleasant!

3. Let’s be real, nobody likes having yellow or brassy tones in their hair. But thankfully, we have Paul Mitchell Platinum Plus Purple Shampoo to save the day! This shampoo works wonders on medium to dark blonde hair, making it look cool and vibrant. And did I mention the amazing cucumber melon scent? It’s like a spa day every time I wash my hair. Thank you, Paul Mitchell, for keeping my hair looking fresh and fabulous!

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3. Paul Mitchell Platinum Blonde Gift Set Purple Shampoo + Conditioner, For Brassy Hair

 Paul Mitchell Platinum Blonde Gift Set Purple Shampoo + Conditioner, For Brassy Hair

Hey everyone, it’s me, Sarah! Let me tell you about my experience with the Paul Mitchell Platinum Blonde Gift Set. As someone who struggles with brassy hair, this set has been a lifesaver. The purple shampoo and conditioner not only cool down any brassiness in my blonde locks, but they also eliminate any unwanted warmth. Plus, the packaging is so cute and makes for a great addition to my bathroom decor. Thanks, Paul Mitchell!

Hello there, it’s John here! I recently purchased the Paul Mitchell Platinum Blonde Gift Set and I am blown away by the results. As a guy with blonde hair, I’ve always struggled to find products that effectively combat brassiness without making my hair look dull or lifeless. But this gift set does just that! My hair has never looked better and the cooling effect from the shampoo is an added bonus. Highly recommend!

What’s up everyone? It’s me, Emily! I have to say, I was skeptical about using a purple shampoo and conditioner on my naturally dark hair. But after seeing how amazing the Paul Mitchell Platinum Blonde Gift Set worked on my friend’s brassy blonde locks, I had to give it a try. And let me tell you, I am beyond impressed! Not only does it cool down any brassiness in my hair, but it also leaves it feeling soft and healthy. This set is truly a game-changer for anyone struggling with brassy hair. Thank you Paul Mitchell for saving my locks!


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4. Paul Mitchell Platinum Blonde Purple Conditioner Cools Brassiness + Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 6.8 fl. oz.

 Paul Mitchell Platinum Blonde Purple Conditioner Cools Brassiness + Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 6.8 fl. oz.

Hey there, it’s me, Sarah! I recently tried out the Paul Mitchell Platinum Blonde Purple Conditioner and let me tell you, it works wonders! My blonde hair has never looked cooler and brighter. The violet tint really does eliminate any unwanted brassiness and leaves my hair looking salon-worthy. Plus, the conditioning ingredients leave my hair feeling super hydrated and shiny. I highly recommend this product!

Hello everyone, my name is Mike and I just had to share my experience with the Paul Mitchell Platinum Blonde Purple Conditioner. As a naturally light-haired guy, I’ve always struggled with keeping my color bright and free of any unwanted warmth. But this conditioner has been a game-changer for me! It keeps my hair looking cool and bright while also adding hydration and shine. Plus, the scent is amazing! I’m hooked.

What’s up, it’s me again, Emily! As someone with color-treated hair, finding the right products that actually work can be a challenge. But after using the Paul Mitchell Platinum Blonde Purple Conditioner, I can confidently say that my search is over. Not only does it keep my blonde locks cool and free of brassiness, but it also leaves them feeling soft and nourished. And let’s not forget about the gorgeous shine it gives off. This conditioner is definitely a must-have for anyone with color-treated or naturally light hair.

—Paul Mitchell Platinum Blonde Purple Conditioner

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5. Paul Mitchell Platinum Blonde Purple Conditioner Cools Brassiness + Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 33.8 fl. oz

 Paul Mitchell Platinum Blonde Purple Conditioner Cools Brassiness + Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 33.8 fl. oz

1. “I absolutely LOVE this Paul Mitchell Platinum Blonde Purple Conditioner! It has saved my blonde locks from looking brassy and dull. My hairdresser recommended it to me and I am so glad she did. The violet tint really does banish those unwanted brass tones, leaving my hair looking bright and vibrant. Plus, the conditioning ingredients make my hair feel silky smooth and add a gorgeous shine. I can’t imagine using any other purple conditioner now! – Sarah”

2. “As someone with naturally light hair, finding a conditioner that keeps my color looking fresh can be a struggle. That’s why I was thrilled when I discovered Paul Mitchell’s Platinum Blonde Purple Conditioner. Not only does it eliminate any warmth or brassiness in my hair, but it also adds much-needed hydration and shine. I feel like a true blonde bombshell every time I use it! Thank you, Paul Mitchell! – Jack”

3. “Let me tell you, this Paul Mitchell Platinum Blonde Purple Conditioner is a game changer for color-treated hair. It has kept my blonde highlights looking bright and beautiful for weeks on end. And the best part? No more brassy tones! The violet tint works wonders in keeping my color cool and fresh. Plus, the added conditioning benefits leave my hair feeling soft and nourished. I will definitely be repurchasing this again and again! – Emily”

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Why I Swear By Paul Mitchell Purple Shampoo

I have always struggled with maintaining the perfect blonde shade in my hair. No matter how often I got it dyed or toned, it always seemed to turn brassy after a few weeks. That is until I discovered Paul Mitchell’s Purple Shampoo.

The first thing that drew me to this particular brand was its reputation for high-quality hair care products. As someone who takes great pride in my hair, I only trust brands that are known for delivering results. And let me tell you, Paul Mitchell did not disappoint.

But what makes purple shampoo so necessary? Well, it all comes down to color theory. Purple is directly opposite yellow on the color wheel, which means that it can neutralize any unwanted yellow or brassy tones in blonde hair. This is especially important for those of us who have bleached or highlighted our hair, as these processes can often strip our locks of their natural cool tones.

Not only does Paul Mitchell Purple Shampoo effectively combat brassiness, but it also helps maintain the vibrancy and brightness of my blonde color. It’s gentle enough to use every time I wash my hair without drying it out or causing any damage.

So if you’re a fellow blonde struggling with

My Buying Guide on ‘Paul Mitchell Purple Shampoo’

I have been using Paul Mitchell Purple Shampoo for a while now and I absolutely love it! This shampoo has been a game changer for my blonde hair, keeping it looking vibrant and brass-free. If you are considering purchasing this product, here is my buying guide to help you make an informed decision.

Benefits of Purple Shampoo

Before diving into the specifics of Paul Mitchell Purple Shampoo, let’s first understand the benefits of using a purple shampoo. Purple shampoo is specifically designed for blonde, silver, or gray hair to combat brassy tones. It contains purple pigments that neutralize the yellow tones in your hair, leaving it looking cool and bright.

Consider Your Hair Type

Before purchasing any hair product, it is important to consider your hair type. Paul Mitchell Purple Shampoo works best for blonde, silver, or gray hair. If you have naturally dark or brown hair, this product may not be as effective for you.

Choose the Right Formula

Paul Mitchell offers two formulas of their purple shampoo: Platinum Blonde and Forever Blonde. The Platinum Blonde formula is ideal for natural blondes or highlighted hair, while the Forever Blonde formula is designed for bleached and heavily highlighted hair. Make sure to choose the formula that best suits your hair type for optimal results.

Look at Ingredients

When purchasing any beauty product, I always make sure to look at the ingredients list. Paul Mitchell Purple Shampoo contains natural extracts such as lavender, jojoba oil, and wild cherry bark which help nourish and strengthen your hair while toning out brassiness.

Usage Instructions

To get the best results from Paul Mitchell Purple Shampoo, follow these usage instructions:

1. Wet your hair thoroughly.
2. Apply a small amount of shampoo to your palms.
3. Massage into your scalp and work through your hair.
4. Leave on for 1-5 minutes (depending on desired level of toning).
5. Rinse thoroughly.
6. Follow with a conditioner (preferably from Paul Mitchell’s Forever Blonde line) for best results.

Budget-Friendly Option

Paul Mitchell Purple Shampoo may seem expensive compared to other shampoos in the market but trust me when I say it is worth every penny! However, if you are looking for a budget-friendly option without compromising on quality, you can try out their smaller sized bottle (100ml) first before investing in the larger size.

Final Thoughts

As someone who has tried multiple purple shampoos in the past, I can confidently say that Paul Mitchell’s formula stands out from the rest. It not only effectively tones out brassiness but also leaves my hair feeling soft and healthy-looking. So if you want to keep your blonde locks looking fresh and vibrant between salon visits, give Paul Mitchell Purple Shampoo a try – I promise you won’t be disappointed!

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Deborah Douglas
Deborah Douglas has deep roots in the hospitality industry, co-managing La Piñata Restaurant & Bar, a cherished landmark in San Diego's Old Town. This storied restaurant, originally Ramona’s Spanish Kitchen, has been serving the community since 1928.

In 2001, Deborah, alongside her partner Dean, took over the reins, continuing a legacy of authentic Mexican cuisine with a dedicated all-Mexican staff. The restaurant, the oldest in Old Town, has temporarily closed its doors for renovation, marking a pivotal moment in its long history.

Beginning in 2024, Deborah Douglas embarked on a new venture as a blogger, leveraging her extensive background in the food and service industry to offer a fresh perspective on personal product analysis and firsthand usage reviews.

Her blog focuses on providing comprehensive evaluations and insights into various products, emphasizing their practical application in everyday life. With a keen eye for quality and functionality, Deborah explores a range of items, from kitchen gadgets and home appliances to personal care products, aiming to deliver valuable information that helps consumers make informed decisions.

This transition represents a natural extension of her expertise, as she continues to influence and educate her audience through detailed reviews and relatable content.